DOs (not everything that follows will automatically work for every situation or audience--use your own judgement)
- wrap up your thoughts and bring your paper to a strong conclusion
- be persuasive and convincing
- stay within the perimeters that you have already set
- speak with authority
- commend yourself and censure the opposing position (within reason)
- magnify or minimize the importance of facts previously presented
- excite your hearer's/reader's emotions
- review what you have already said
- end positively, leaving the reader in a good mood
- it should be the best part of your writing--do not disappoint
- give your audience something that he can take away and remember, enriching his life
- appeal to ethos and/or inspire action
DO NOTs
- introduce new information in the conclusion
- chase rabbits =)
- restate your thesis verbatim
- use "highfalutin, mumbo-jumbo" (i.e. flowery syntax)
- leave your reader/hearer with unanswered questions
6 ideas of how to conclude:
- use a quotation or appeal to trusted authority
- call to action
- restate what you were talking about
- use an illustration
- chronologically unite everything discussed
- summarize and predict
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